Jo Eddington

About Jo

Jo has 20 years international experience across multiple sectors, including sales and marketing management roles with global IT giants Compaq (HP) and Microsoft. Her background includes sales training, and the design and facilitation of strategic global programmes to drive revenues and sales growth. She is results driven and combines a corporate background with her own experience as an entrepreneur. Her passion now is the creation of world class initiatives to help NZ small businesses to be more successful.

A passionate, pragmatic and committed coach, Jo’s experience over the last decade running businesses in Australia and NZ has given her a unique perspective of the challenges facing SMEs in NZ. It has also reinforced the importance of having a solid business plan and a clear understanding of your target market. Drawing on her strengths in sales, business development and big picture strategic planning, Jo helps small businesses thrive in their target market.